11 years in the Fragrance Business and New Ventures in 2012

On September 5, 2010, the company marked its 10(ten) years in the industry and the celebration followed. Ushering the year 2011 with a big bang, on January 8, 2011 the company mounted a grand event at the SM Mall of Asia to launch big names in the entertainment industry as new Aficionado Endorsers. World Class Total Performer Gary V or “Mr. Pure Energy”; “International Singing Sensation” Charice Pempengco from You Tube fame and “Box Office King of Philippine Movies” John Lloyd Cruz for brand Joel Cruz Signatures to name a few of the line up of performers during the 1@11 opening salvo event of the year that had 85,000 audience watching. This is an indicator of how successful the company is with the show of support from its customers, business partners and supporters during this huge event.

The company recently acquired a one hectare lot in Pandayan, City of Meycauayan to start build its new and modern manufacturing plant and warehouse facilities in 2012.